EarthCruiser offshoot promotes overland travel for the masses

Few outdoors people can afford an expeditionary vehicle like EarthCruiser, a four-wheel-drive truck that costs around $220,000.

That’s why Bend-based EarthCruiser Overland Vehicles Ltd. came up with a slide-in camper, which can be fitted onto Nissan and Toyota pickup trucks. The GZL camper, launched last year, is selling so well, the company is looking for more manufacturing space, said Sales and Marketing Manager Brent Baker.

Now EarthCruiser hopes to reach an even wider audience that owns none of the company’s products but is interested in overland travel, Baker said. That’s why EarthCruiser is launching its first retail business, Trucks for Travel, which will sell accessories like air-pressure systems, solar power systems and heavy-duty camping gear, Baker said. The storefront is under construction next to EarthCruiser’s manufacturing facility on American Lane and will open by mid-October, he said.

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